As a new year begins, there is one thing we know for sure: the progress of technology will have a big effect on the business. Still, let’s try to guess which business tech trends will have the biggest effect on how companies in Poland and around the world work and how well they do their jobs. Some of these tech trends have been around for a while, but we think they will reach the next level of growth this year.
What are the most important tech trends for 2024?
Here are ten tech trends that will be big in 2024. It is important to pay attention to how they are linked and how important artificial intelligence is. AI has been making its mark in many areas for several years.
1. More progress in making creative AI
The most popular technology trend in 2023 was generative AI, which is AI that is used to make material and graphics. What was most important was that it spread to not only big companies in the field, but also small ones, even ones run by one person.
Generative AI will be used in 2024 to process and combine different kinds of data, like text, images, and sounds. It will also be used to make analytics, project management, and code. The quality and usefulness of content made by AI will also improve. At the same time, there will likely be legal efforts to deal with issues like copyright, naming content made by AI, and the spread of false information.
2. Voicebots for customer service calls
Voice bots, or voice-activated virtual helpers, have been around for a while, but each year they get better. Modern voicebots can figure out what the caller is trying to say, and they can have even more casual chats by connecting to services like ChatGPT. Voicebots are getting better at what they do as artificial intelligence (AI) gets better.
Voicebots are being used more and more to automate customer service tasks in businesses. This is part of a bigger tech trend that automating all business tasks. In 2024, there will be 8.4 billion speech assistants in the world, which is more than the world’s population. This is double the number that existed in 2020, when there were only 4.2 billion. Voicebots will probably be able to understand how people feel next.
3. Cloud systems just for your industry
Industry cloud platforms are becoming more important because they allow companies to share data and make more money by selling information. Other companies can also learn from this. The industry cloud gives businesses the services and information they need to solve problems that are unique to their field.
This sharing economy for information will make all areas of the economy more competitive and open to new ideas. At the same time, it will help companies “slim down” their own internal systems by using platform-based solutions. According to the “Cloud in business, leaders see the value” study from PwC Poland in 2023, 21% of companies polled were thinking about implementing an industry cloud solution in the next 12 months. This is without a doubt one of the most interesting tech trends of 2024.
4. Full automation of all work tasks
One tech trend that has been around for a while is automating business processes. In 2024, the focus will be on two things: integrating business with AI solutions and putting all business processes under one roof, which could be a modern ERP system or a solution made just for that organization.
Complete automation will not only make businesses more productive, but it will also make it easier for them to grow and adapt to changes in the market. It will also lead to new ideas because people will have more time to be creative since they won’t have to do the same things over and over again. All parts of the company will be able to work with the most up-to-date information and share it in real time because they will have access to a lot of it.
5. Analysis of big data
Big data are large amounts of information that come from businesses and other places. These data sets can be automatically analyzed, with the help of artificial intelligence, to help companies come to better decisions about how to run their businesses. Companies already use them, like Netflix, to suggest movies to people based on what they’ve watched before, or Uber, to plan price lists and routes for vehicles based on study of demand.
Forrester study says that by 2024, businesses will have twice as much unstructured data as they do now. It’s important to note that generative AI will make the conclusions made from this data available to more people at all levels of businesses. Smaller businesses will also be able to use big data. Generative AI will also be able to use current data sets to make new content. This is how two different tech trends come together to make a new quality.
6. Making choices with AI
Having access to the above info, artificial intelligence will also help managers make decisions about the business. It will be easier to make these choices because computers can quickly look at millions of pieces of information and come to a conclusion. These choices will also be more objective, based on facts rather than just human experience and feeling. We can only do this, though, if we understand the larger cultural, moral, and social context of people, since technology trends can’t be judged without taking into account human experience.
AI can help look at market data to guess how well a new product will do or how much it should cost. It can also sort messy data into clear groups to help people make decisions or evaluate all the risks involved in a project.
7. Safety online
Cybersecurity is a tech trend that is getting more and more important every year. But in 2024, it will be especially important because of new, powerful threats linked to the development of AI, like fake news, new types of fraud, and “deep fakes.” In a strange way, AI may be the best way to protect against attacks. It can find threats faster than people because it can look at millions of pieces of information and find problems in them.
Cybersecurity should be looked at in a wider range of ways than it was before. The Gartner Top Strategic Technology Trends 2024 study talks about the idea of managing continuous exposure to threats. This includes both finding and diagnosing threats all the time and predicting new cyber threats that will happen in the future.
8. The growth of IoT
The IoT industry, which is made up of smart devices that use the internet and new technologies, will grow in value until it reaches 19.2 billion connected devices in 2024.
The Internet of Things is becoming more important in areas like health, agriculture, production, and logistics. But many companies in other fields also use these technologies to make their operations more efficient by doing things like analyzing production data, automating business processes, or making new products and services.
IoT also includes a lot of city gadgets used for things like managing traffic, keeping an eye on the weather, and making sure people are safe, as well as smart homes that can adapt to the needs of their owners. The biggest change that’s coming is that this environment will get AI solutions, which will make it even better.
9. The Metaverse
The metaverse is a simulated world that is like the real world. Businesses can run in the metaverse by selling virtual goods and using virtual money. Bloomberg Intelligence says that this market will hit USD 800 billion in 2024, even though this technology trend has been growing slowly for a few years.
In the metaverse, well-known technologies from the past few years are used, like NFT,virtual reality, and blockchain. Most likely, it will be used to buy and sell virtual works of art, plan urban space, connect to artificial intelligence (AI) (including virtual assistants and material made by AI), make the experience more personal for each user, and turn it into a game.
10. Teams spread out
For this tech trend to begin, we had to start working from home during the pandemic. Even though it can be hard to communicate, the best thing about remote work is that it lets you build teams with a lot more talented people than in regular companies. This is how remote teams are made, and technology is the main thing that makes them work together.
In 2024, technologies that help part-time teams will keep getting better. These will include faster and more stable internet, better instant messaging, and joint web tools for many business tasks. This year’s task is to put these tools together in a way that makes sense and works well as a whole. This will make it as close to real-life collaboration as possible while also giving users access to the team’s shared information resources.
A overview of the tech trends of 2024
There is a lot that different technologies and phenomena have in common. For example, generative AI makes it easier to use big data, and cloud platforms are becoming a standard part of software used to handle teams that work in different places.
A common theme that keeps coming up is how important AI is. It’s kind of like a meta-trend that affects all other tech trends.
However, we’d like to bring up the following point: technology today has a huge range of possibilities, but the most important thing is that companies use and adopt it correctly so that all of these possibilities actually help their businesses.
So, how technology trends change in 2024 will depend on more than just how complicated the technology is. It will also depend on how easy and natural it is to use and how quickly it spreads to more people.
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